SUGARFISH

Exterior of SUGARFISH Manhattan Beach

Manhattan Beach location opens

We are thrilled to open the doors to SUGARFISH Manhattan Beach this Thursday, June 6th at 304 12th Street.

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SUGARFISH SoHo dining room

SUGARFISH NYC 2nd location opens today!

We are thrilled to open the doors to SUGARFISH SoHo this Thursday, February 20th at 202 Spring Street in SoHo. Just like our Flatiron location, we will provide the same high-quality, authentic and accessible experience that has made SUGARFISH a favorite of sushi lovers near and far.

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Single piece of anago, or saltwater eel, nigiri

Food Spotlight: Anago and Unagi

For thousands of years, eel has been an important part of Japanese cuisine. There are two main types of eel: saltwater, or anago, and freshwater, or unagi. While they are both eels, unagi and anago have very different tastes and textures. Unagi is the richer and more flavorful of the two and is full of umami; we serve it at SUGARFISH and are working on a hand roll for KazuNori.  When our team travels to Japan, one of Nozawa’s absolute […]

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Dish of soy sauce

Food Spotlight: Soy Sauce

Soy sauce in its current form was created about 2,200 years ago, making it one of the world’s oldest condiments. It is a popular complement to many Asian cuisines, including sushi, that lends an earthy, umami flavor. Soy sauce, or shoyu, is made of soybeans, wheat, salt and water, plus “koji.”  The soybeans are soaked, boiled, and combined with the roasted wheat, and then the koji – a mold culture for the fermentation process – is added.  The mixture is […]

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Don't Think. Just Eat. Coming to NY. Trust Me text

Coming to NY! Extending in LA!

Last month, we introduced for a limited time a special anniversary edition of the Trust Me (called Don’t Think. Just Eat.) in our Los Angeles locations. The response from our guests has been so positive that we’ve decided to keep it on our menu for a while longer in all of our SUGARFISH Los Angeles locations. Starting on July 28 for dinner only, the “Don’t Think. Just Eat.” Trust Me will also be available in NY.  It will also be available for lunch starting August 4. The “Don’t Think. Just […]

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Illustration of tuna with various hangtag paper labels

Seafood Monitoring Project

Fish labeling can be more complicated than it seems. For instance, per the FDA, “Amberjack” is the only acceptable market name for five of six Seriola species despite variation in both price and taste. More confusing still is the fact that these species are traditionally sold under separate names in Japan (names like Kanpachi and Hamachi, which are different fish, and names like Hamachi or Buri, which are the same fish but at different ages.) Cras ultrices iaculis Fusce ultricies dolor a eros dignissim at […]

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