In 2007, Kazunori Nozawa and Jerry A. Greenberg founded Sushi Nozawa Group with Tom Nozawa, Lele Massimini, Cameron Broumand and Clement Mok.  Nozawa and Jerry had been friends for decades, their plan was to take the food Chef Nozawa perfected at his namesake restaurant, Sushi Nozawa in Studio City, and make it more accessible while remaining 100% committed to the quality of the food.

The first SUGARFISH restaurant opened in Marina del Rey in 2008, followed by subsequent locations in the greater Los Angeles area and New York City. Sushi Nozawa Group also created Nozawa Bar in Beverly Hills, and KazuNori: The Original Hand Roll Bar in LA and NYC.

The partners of Sushi Nozawa, LLC serve a variety of roles in managing the restaurants. Jerry serves as CEO, and Nozawa-san is President. Tom and Lele are effectively “co-chief operating officers,” with Tom running the “back of house” while Lele runs the “front of the house.”  Cameron manages real estate and expansion, and Clement is responsible for the brand, design, and marketing for the restaurants. Yumiko Nozawa has also been involved with the team since the beginning, working with Jerry and Nozawa on the development of Sushi Nozawa Group.