Sushi Nozawa Group is the Los Angeles-based restaurant group behind SUGARFISH, Nozawa Bar and KazuNori. The group is devoted to and passionate about serving Nozawa-style sushi, or sushi, quite simply, at its very best.

In 2005, Kazunori Nozawa and Jerry A. Greenberg, friends for decades, talked about the idea of taking the food Nozawa perfected at his namesake restaurant, Sushi Nozawa in Studio City, and make it more accessible while remaining 100% committed to the quality of the food. In 2007, Tom Nozawa, Lele Massimini, Cameron Broumand, and Clement Mok — each with expertise in their respective fields — joined Nozawa and Jerry to found Sushi Nozawa Group and create SUGARFISH.

The first SUGARFISH restaurant opened in Marina del Rey in 2008. Sushi Nozawa Group created the Nozawa Bar in Beverly Hills in 2013, and KazuNori, The Original Hand Roll Bar®, in downtown LA in 2014. In 2016 the group expanded into New York City.

Today, Sushi Nozawa Group is led by Tom, Lele, Nozawa and Jerry. Tom and Lele co-run all operations, effectively serving as co-chief operating officers. Cameron leads real estate expansion activities and Clement, who ran all brand and marketing until 2023, retired but remains part of the strategic direction of the business. Yumiko Nozawa, Nozawa’s wife and Tom’s mother, has also been involved since the beginning, working with the team on the development of Sushi Nozawa Group.

Some of the founders have also created other restaurants businesses that are separate companies (HiHo Cheeseburger,UOVO Pasta and Matū).