Sushi and Mislabeling

Seafood mislabeling gets quite a bit of press attention from time to time. It turns out this issue is a lot more complex than people think. We have taken a leading role with Loyola Marymont University in the LA Seafood Monitoring Project which aims to significantly reduce the incidence of confusion, mislabeling, and at time fraud that exists in LA sushi restaurants.

Below are details on some of the items that there is

often confusion about:

• Our Hirame is Paralichthys dentatus or Fluke from the northeastern coast of the US; it’s sometimes called Halibut in sushi restaurants in LA.

• Our NZ Sea Bream is Pagrus auratus from New Zealand. It was called NZ Snapper until June of 2018.

• Our Kampachi is Seriola rivoliana is from Hawaii, and is known as Longfin Amberjack or Almaco Jack.

• Our Hamachi is Seriola quinqueradiata, or Japanese Yellowtail. When this fish is older and larger, it is called Buri in Japan.

• Salmon is Salmo solar, which is North Atlantic Scottish Salmon.

• Tuna can be one of many species. Our tuna

is Thunnus obesus (Big-eye),or Thunnus albacares (Yellowfin) or in some cases Thunnus orientalis/Thunnus maccoyii (Bluefin from the Pacific)Albacore, or Thunnus alalunga, is also a tuna, but we is usually refer to it as Albacore.